SLG Hospitals — A Hospital Website Built to Be Found and Booked

• Website design & build
• Doctor directory & CMS
• Specialty pages
• Doctor profiles & video
• Health guides
• SEO
• Paid campaigns
• Analytics

A multispeciality hospital with a 24-hour emergency department depends on three moments: a patient searching for the right specialist, a patient deciding whether to trust a doctor, and a family that needs the emergency number now. SLG needed a digital front door that handles all three — and stays accurate as doctors, specialties and health packages change.

Turn search and campaign traffic into appointments and calls: make every specialty and every doctor findable, put booking and calling one tap away, and let the hospital’s own staff keep the site current without a developer.

Structure the site the way patients search — by specialty, by doctor and by health check — so each specialty and doctor page can be found and can convert on its own. Keep emergency contact in the header of every page, back each specialty with patient-education content, and measure what matters: appointment requests and calls.

• Next.js, server-rendered, so every specialty, doctor and article is complete in the HTML search engines read.
• 18 specialty hubs linked to the doctors who practise them, and a doctor directory with search and a specialty filter.
• A profile page for every doctor, each at its own readable web address.
• Health packages, patient information, TPA and empanelment pages for the questions patients ask before they visit.
• Hospital, WebSite and WebPage structured data, unique titles and descriptions, and a sitemap covering 92 pages.

Calm and clinical: a navy header that keeps the 24×7 emergency numbers and a “Book appointment” button visible on every page, a serif headline — “Multispeciality care, closer to home.” — over the hospital’s own interior, and generous spacing so patients and worried families can scan quickly.

• A staff sign-in and content-management system, so the hospital team adds and updates doctor profiles, specialties and articles themselves.
• Doctor profiles publish only what the hospital has confirmed: names, specialties and qualifications are checked before they go live.
• A professionally edited video introducing the hospital’s doctors, for the website and social channels.
• 30+ health guides on the conditions patients search for — knee pain, kidney stones, heart health, pregnancy, cancer screening — each linked to the relevant specialty.
• Click-to-call emergency and appointment numbers across the site, and a dedicated appointment-booking page.
• Search optimisation and paid campaigns, with analytics measuring what each one produces.

• Next.js
• Custom CMS with staff sign-in
• Google Tag Manager
• Google Analytics
• Schema.org structured data
• XML sitemap

Google Tag Manager and Google Analytics run site-wide, so traffic and campaign performance are measured and the actions that matter — appointment requests and calls — can be tracked back to their source.

Live at slghospitals.com: 92 indexable pages, every specialty and doctor findable at its own address, emergency contact on every page, and a hospital team that updates its own site. Patient-acquisition figures will be published here once SLG approves them.

specialty pages, each linked to its doctors

18

doctor profiles, each at its own address

23

health guides on what patients search for

30+

emergency numbers on every page

24×7

Source: Counted from the live site and its sitemap (slghospitals.com/sitemap.xml) on 3 October 2026. These describe what we built, not business results.

• Patients search for the doctor and the condition, not the hospital. Specialty and doctor pages do the selling.
• Accuracy beats completeness on a medical site: publish only what the hospital has confirmed.
• If a hospital can’t update its site itself, the site goes stale within months. The CMS is part of the growth system, not an extra.
• The emergency number belongs on every page. Some visitors aren’t browsing; they’re in a hurry.